TIC & Tourism Review

The Town Council is reviewing the way it supports tourism in Totnes. Part of this review is looking into the operation of the TIC.

This page will be kept up to date with all relevant information about this review. If you have any questions please contact clerk@totnestowncouncil.gov.uk.

A letter outlining the new proposals are available here.

 

Minutes of the Town Council Working Group Meetings


23rd March 2016 + Attachment

 

Minutes of the Tourism Partnership Meetings


The next meeting will be on Wednesday 27th April 2016. If you have not been to previous meetings and would like to attend please contact the Town Clerk on clerk@totnestowncouncil.gov.uk.

10th March 2016

14th December 2015

 

Press Release - 18th May 2016

People in the town will be aware that Totnes Town Council has been reviewing how to provide local information services and support tourism services in the town whilst coming to grips with the pressures on all local authority budgets, and the resulting shortage of money.

A vote was taken on Monday 10th May 2016 at Full Council to move forward with a new structure starting later this year.

We have always respected concerns in the community that there needs to be an easily accessible service through the season and we will do our best to ensure that summer visitors to our town will still be able to get the information they need.

In the meantime work will continue to develop a new Tourism Partnership, to raise the profile of Totnes as a destination, bring money into the local area and collaborate with local organisations and businesses to get up-to-date in this vital area of the towns economic activity.

In addition to this new programme of partnership working, resources will be given to local groups and charitable organisations to enable them to provide local information services in additional new ways, linking in with pre-existing services and developing a joined up approach.

Further information and start dates of these new services will be advertised on our website, facebook page and in the local press as soon as we are able to do so.


Press Release from Totnes Town Council - 30th March 2016

The Town Council is reviewing the way that it supports visitor information services and tourism in Totnes, including the Totnes Information Centre (TIC).

We commissioned a report last year by a tourism consultant which examined what we are providing now and made recommendations as to how we could increase our effectiveness. This report is available on our website.

We recognise that tourism is vitally important to the Totnes area. Official estimates for 2014 show that, annually, we have:

27,000 staying visitor trips

438,000 day visits

£22m total visitor related spend

490 actual jobs supported by visitor related spend


However, the statistics also indicate that only 9% of visitors to Totnes use the TIC so we need to improve the cost-effectiveness of this service. Technology is changing: we need to respond to the increased use of the internet and social media as sources of information both to attract visitors and to provide information when they get here. We need to consider how we can update the service to deliver information in a different way whilst also recognising the importance of the personal touch.

One of the key recommendations of our report was that we form a partnership with local businesses and tourism providers to promote Totnes as a destination, raising the profile of the area to tourists and improving the infrastructure to support this. We have had initial meetings which have drawn a range of prospective partners, including: Totnes Chamber of Commerce, Dartington, Totnes Market Traders, South Devon Railway, Dartmouth River Boats, Sharpham, River Dart Navigation Authority, English Heritage, Visit South Devon and Totnes Pound. The response has been very positive and we are in the process of setting up Terms of Reference for how we will work together and what we can offer our local businesses.

We recognise that the TIC is also a key source of information for local residents and that this is a much-loved service. Discussion will therefore be held about how we will continue to provide this, either through the Town Council or by working with other organisations.